A guy in Columbia, TN and an AI he doesn't fully understand
You have 214 five-star reviews. You've replied to three. The other 211 people think you're mad at them. Let's fix that.
First week free. Then $349/mo, month to month, cancel by text.
Make my free week Or see an example first
I'm Jason. I use AI to do the marketing chores you never get to, and honestly it's weirdly good at them. Posts, Google updates, review replies, a flyer when you need one. I'll make your first week free so you can see it before you decide anything.
I've spent 20 years making ads and videos for Tesla, Facebook and MasterClass. Now I do it for businesses in Columbia.Jason Calhoun, Columbia, TN
Nobody opened a shop because they love writing captions. So the chores pile up. Usually it looks like this:
- The Facebook page's last post is about a holiday that has since come back around.
- There's a review from a few months ago that still doesn't have a reply.
- The hours on Google are from before you changed the hours.
- The one-star from March still has no reply. You've read it eleven times.
Hey Mule: An Official Company Video.
Filmed at our corporate headquarters. It's a hotel bathroom. The lighting was good.
Example
A week of marketing for Carter Heating & Air.
Six pieces, made up so you can see the shape of it. Your real week gets made from your actual Google profile, photos and reviews, and nothing goes out until you say OK.
Want the real one? It's free Made from your actual photos and reviews, in about two business days.
How it works
Your whole job is one text a week.
Every week I text you what's ready. Reply OK and it goes out. Want something changed? Tell me the way you'd tell an employee, except this one doesn't take it personally. No logins, no dashboards, no meetings.
If you don't reply, nothing goes out. I'll nudge once. If you're slammed, silence means skip.
- 1Tell me where to find you.
Your name, your business, your town, and a way to reach you. That's the whole form.
- 2
Strategic brand audit (6 to 8 weeks)two daysI make your first week, free.The AI and I look at your Google profile, your photos and your reviews, and in about two business days you get a finished week of marketing with your name on it. It's yours to keep either way.
- 3
Ongoing strategic partnershipa textIf you like it, I keep going.Once a week you get a text that says here's your stuff, reply OK. That's the process. There's no quarterly business review either, unless you want one, in which case I'll text you "it went fine."
Free, no card, no call
Want the real one? I'll make your first week free.
Tell me where to find you and I'll send you a finished week of marketing with your name on it. If it's good, we keep going. If it's bad, you got a free laugh and I go back to my coffee, which by then is cold. That's on me. Either way you never have to hear the word "synergy."
- Ready in about two business days.
- Yours to keep, whether you sign up or not.
- No card, no call, no contract, no 40-page proposal, no touching base.
I only make so many free weeks each week, because I look over every one myself before you see it. If I'm full, I'll tell you when yours is coming.
After the free week
The chores you never get to, done every week.
One flat price, month to month. The AI drafts it and every piece runs through a checklist. I look over every new customer's first weeks myself and spot-check after that. Nothing goes out until you reply OK.
- 1Posts every weekThree a week on Facebook and Instagram, written, designed and scheduled. Nobody has to type "Happy Friday everyone!!" and stare at it.
- 2Your Google profile, kept freshHours, photos, specials and a new update every week, so Google stops guessing and people stop showing up to a locked door.
- 3Every new review answeredIn your voice, in your weekly batch, up to 20 a month. The AI writes calmer replies to one-stars than I would.
- 4More reviews coming inA friendly ask to your recent customers, the kind you keep meaning to send and then it's Thursday.
- 5An email to your regularsOnce a month, so they remember you exist. Short. Nobody is calling it a newsletter.
- 6A flyer, sign or menuOne a month. Print-ready, counter-ready, no brand-guidelines PDF required.
- 7Your hours and specials, fixedNew hours, a new photo, a new special, updated on Google and Facebook. The stuff that's been wrong since spring.
- 8The thing you're about to text me aboutOne small extra job a month. Text it. If it's bigger than a chore, I'll tell you before I start, instead of three weeks after.
I don't make up pictures of your food or your people. Your photos or nothing.
Where the testimonials would go
Results so far.
- Free weeks made
- 4
- Paying customers
- 0
Founding price for the first 25 businesses. Current count: 0. I'll update this number by hand. It'll be a big day.Last updated October 28, 2026. I update these every Friday, including the weeks it's embarrassing.
Who's behind it
One guy, an AI, and a logo that's just the word "mule."
Me. I'm the account team. Also the intern. I'm Jason. I live in Columbia. Twenty years of ads and videos for Tesla, Facebook, MasterClass and a pile of companies you've never heard of, and somewhere in there I got tired of watching good local businesses pay agency prices for chores.
We had a meeting about who'd run the company. I won.
The AI does the heavy lifting. Every piece runs through a checklist, I look over every new customer's first weeks myself and spot-check after that, and nothing goes out until you reply OK.
Why mule? A mule is stubborn and does the chores. The AI does the chores. I'm the stubborn part. Also, we're in Muletown.
Text me. (530) 409-3291
The ad, draft 4
Draft one had the word "ecosystem" in it. This is the one I kept.
ad for mule (honest version)
Leverage AI-powered synergy to elevate your brandlol no
I use AI for the boring stuff.
I'm Jason. I live in Columbia.
Not an agency. Just a guy with a laptop and a weird amount of free time.
I'll make your first week of marketing free. Posts, a Google update, review replies, a flyer. You keep it either way.
Then one text a week: "here's your stuff, reply OK."
$349/mo. Cancel by text.
Fair questions
Is this AI?
Proprietary AI-driven workflowThe robot writes a draft. Then we make it sound less like a robot. Yes, a lot of this is AI, and I'd rather say so than make you guess. The AI does the heavy lifting, which is why the price can be this low. Every piece runs through a checklist, I look over every new customer's first weeks myself and spot-check after that, and nothing goes out until you reply OK. It's really good at the chores, and it has never once asked me to hop on a call.
Do I have to do anything?
Answer one text a week. Reply OK, or tell me what to change. At the start I'll ask you to add me as a manager on your Google and Facebook pages, which takes a few minutes and I'll walk you through it. I never ask for your passwords, and I will never invite you to a brand workshop.
What's in the free week?
Posts for the week, a Google profile update, replies to your recent reviews, and a flyer, all made from your actual Google profile, photos and reviews. You get a private link in about two business days, by text if you checked the box, by email if you didn't, and you keep it whether you sign up or not. If it's bad, you got a free laugh and a story for the Chamber breakfast.
What exactly do I get?
For $349 a month:
- 3 posts a week on Facebook and Instagram.
- 1 Google update a week, plus fixes to your profile (hours, photos, specials).
- Replies to your new reviews, up to 20 a month. If you're getting more than 20 a month, congratulations. We'll talk.
- A monthly email to your regulars.
- 1 print piece a month: a flyer, a menu or a sign.
- One round of changes on each weekly batch.
- One small extra job a month. That's the thing you're about to text me about.
Short videos are the add-on: two a month for +$249.
Will it sound like my business?
That's what the free week is for. The AI reads your reviews, your photos and the way you already talk to customers, and for your first weeks I read every piece before you do. If something's off, tell me once and it remembers, which is more than I can say for me.
What if I'm not in Columbia or Spring Hill?
Columbia and Spring Hill are home, and it's where I'm starting. The chores work the same anywhere in the US, so if you're somewhere else, fill out the form and tell me where you are. The free week still applies.
Who else is using this?
I started mule in October 2026. So far: 4 free weeks made for real businesses, 0 paying customers. The count is in "Results so far" and I update it every Friday. There are no testimonials yet, and I'm not going to make any up. That's the whole reason the first week is free and the founding price is what it is: you get to look before anybody has to vouch for me. My mom has replied OK to every test text. She doesn't own a business. I'm not counting her.
Can we hop on a call first?
You can text me and I'll text back. If you really want to talk, call the number and I'll probably pick up. But the whole point of the free week is that you never have to sit through a call to find out if this is any good. You just look at it. I once sat in a four-hour meeting about a font. We picked the first font. I think about it a lot.
What if I want to stop?
Text me "cancel." No contract, no fees, no hard feelings, no exit interview, no "can I ask what we could have done better." It ends when the month you've already paid for is up, and everything we made for you is yours to keep.